One for younger riders: Are you sellable to sponsors ?
For young aspiring riders looking to go pro in the coming years it’s clear the game has changed.
In the era of the 80’s 90’s the legs done the talking albeit with some illegal help along the way.
Nowadays the results are important don’t get me wrong but more and more pro contracts are including an increasing amount of media obligations – and rightly so!
Most young riders don’t realise what this means… and the subsequent opportunity it presents.
If you can show an ability to be of big value to your sponsors it can really heighten your chances of netting a team.
Some teams and the management themselves don’t fully realise the opportunity they have at their feet to attract or keep big sponsors either.
For some reason it seems to be the odd individual that steps ahead of the game and starts to document their own journey.
For a lot of riders that are on the cusp of the higher pro ranks this could be the ticket to opening the door where previously genetics, ability, luck and other factors might have closed the door.
Sponsors come and go in cycling all the time.
When I was with Rapha they were known for being the longest standing continental pro team in the world.
They are now gone of course.
Could teams do more for their sponsors?
I scratch my head at the missed opportunity’s of teams documenting content of the world/bubble they live in.
People want to see this stuff!
We don’t have a team here at A1 only a couple of staff and a few mates in the locality – yet we churn out content.
There’s no excuse for teams and if they used their heads they would include making this stuff happen within their budget.
It could be the difference between no budget the following year or perhaps even a bigger one.
If you’re a young rider looking to make it in the world of cycling trust me – make yourself sellable!
The worse case scenario is that you don’t quite make it but documenting your process and learning the in’s and out’s of the social media and marketing world will be invaluable later down the line.
Also future employers can visually see what you done during your late teens early 20’s where your curriculum vitae states ‘aspiring professional cyclist’.
Moral of the story – Give more!
In 2017 for most mere mortal cyclists with a dream of going pro turning your legs over isn’t enough anymore.
Let us know your thoughts,